Praise
What practitioners say
Perspectives from the marketers, strategists, and analysts who contributed to the book’s reporting.
Chapter 22, Professional Perspectives, is built from candid interviews with people who have advised brands through exactly these decisions. They do not agree with each other, which is the point — the chapter presents the disagreement rather than resolving it.
Marty Weintraub, Aimclear“There are only imperfect solutions to this impossible riddle of when and how to take public stands on political and social issues.”
Mordy Oberstein, Unify Brand Marketing“If you don’t adhere to who you are and your brand’s identity, you cannot win.”
Kevin Lee, eMarketing Association“When a social-impact cause aligns with the brand, then yes, the brand should align.”
Chris Silver Smith, Argent Media“It can be more profitable for brands to be as neutral as possible, to appeal to as wide an audience as possible.”
Contributors
The following practitioners shared insights and perspectives for the book:
- Marty Weintraub
- Kevin Lee
- Chris Silver Smith
- Mordy Oberstein
- Duane Forrester
- Tony Wright
- Ash Nallawalla
Additional endorsements will be added as they are received. To request a review copy ahead of publication, use the contact page.
Take a side or stay neutral — but do it on purpose.
The book is coming in 2026. Ask a question, request a review copy, or invite Bill to speak.